Blogging is one of those volatile career paths that can either make a successful career, no money at all, or something in between. The life of a blogger isn’t easy, and a lot of people refuse to understand this. They look at popular bloggers who have thousands of readers and assume that the life of a blogger is exactly the same. All you apparently need to do is write a bunch of junk and you can make a living, but that’s simply not true.
A blogger has to research topics, engage with viewers, and be trendy enough or knowledgeable enough for people to want to follow you. You can’t just make up stories (unless your blog is based around fictional writing), and you have to resonate with your intended audience. If you want to boost your blog to the next level, then here are a couple of ways to improve your exposure, content, and ultimately, your life.
Study your subject
You might be very knowledgeable about your subject, but there are probably thousands of things you don’t know that could boost the quality of your blog. For example, if you are writing poems and fictional works for your blog, then studying for a Bachelor of Arts degree while you blog will enhance the quality of your writing and teach you things that you never knew. If you are writing about computer science and programming, then chances are a quick college course or a university degree will give you more to talk about to keep your content from going stale.
Branch out your business
It’s important to think of blogging as a business rather than just some hobby you do in your spare time. When people say branch out of blogging, they don’t just mean keeping your content fresh, they also mean take on other forms of media, sponsorship, or business opportunities. For instance, if your blog focuses on a cartoon character that you write short stories about, then you could write an eBook and sell that via Amazon, or you could look for publishing information to get your book printed physically and sold in stores. You could go into vlogging or podcasts as well and spread your wings. It’s important to take on things you aren’t comfortable with if you want to grow.
If you run a blog that focuses on products like makeup, electronics, or video games, then it’s a good idea to reach out to people. Be it popular bloggers that you want to write a guest post for or manufacturers and developers that you want to request review copies from, the only way to get noticed is to pitch your ideas to people and ask for review copies and samples to write about on your blog. Once people notice that you’re in contact with major businesses and well-known brands, they’ll pay more attention to you and take your blog more seriously. If you work hard enough and build a good relationship with them, you might even land exclusive deals to showcase special products.