5 Steps to Writing a Successful Dating Blog

by Kinley McQueary

Dating is a great topic to write about. There are endless angles to explore, questions to answer and issues to delve into. These are topics that we all want to know about. With so many people in the world, and so many of them looking for love, it’s no surprise that many turn to the internet for help. Not just for online dating, but also for advice on how to date outside of online dating! One such dating blog authored by Livelinks, a popular phone chat service, dishes on topics as diverse as confidence to conversation starters.

With online dating making things more complicated than ever for daters, what people really want to know is how and where to make a connection that counts. This is the angle that Livelinks takes in their blog, where they discuss the benefits of more authentic methods of dating — like having live conversations on phone chat. If you are interested in writing a blog about dating, deciding on such an angle is one of the first steps you should take. But, I’m getting ahead of myself!

Using Livelinks as an example, here are 5 steps to writing a successful and rewarding blog about the mysteries of love and the act of connecting in an increasingly disconnected world.

1. Identify the “Who”

Before you can start writing, you need to determine who you are writing to. The clearer the picture you have of your audience, the better you will be able to connect with them once you start writing. Are you writing to women seeking love, men, the lesbian or gay community, mature singles or maybe your audience is even more niche?

For example, Livelinks’ audience comprises both men and women of all ages looking for everything from love to friendship to a little bit of fun. Livelinks tailors their blog to their audience by employing a conversational, friendly tone that is agreeable to both men and women.

2. Understand the “Who”

Once you’ve identified who you are writing for, take a little time to get to know them. Understand what that demographic likes, and would like to know, and then write to those likes! If your audience is professional millennial women, make sure you know what this type of woman is interested in.

For example, Livelinks’ audience is looking for advice and quick tips on how to go about dating. These people are sick of online dating and want to try something new and exciting. Livelinks’ broaches topics that relate to their phone chat service as well as general dating tips like how to avoid awkward silences.

3. Choose Useful Topics

Now that you are well-acquainted with your audience, you will be able to choose topics to suit their needs. Do a little research, find out what relationship-related questions are most commonly asked by your audience, and then answer those questions.

For example, Livelinks’ comes out with weekly phone chat tips that appeal directly to their audience. These tips are extremely useful to their readers, as they offer advice on everything from how to keep a conversation fun and unexpected to being honest and asking questions.

4. Find Your Voice

Once you have a solid list of topics to start with, experiment with tone and style until you hit your stride. Blogging is all about developing a unique voice that will keep your audience coming back for more week after week.

For example, Livelinks’ employs a down-to-earth, casual tone in their blog posts which feels genuine and inspires confidence. Reading a Livelinks’ blog is like getting candid advice from a close friend, and often they will start a blog by relating on a common life issue like, “Nobody is born perfectly confident…”

5. Make it Easy for Your Reader

Finally, make it easy for your reader by crafting digestible posts and sticking to a consistent schedule. Readers love routine and crave step-by-step guides and quick tips — which conveniently is a great format for delivering love life advice!

For example, this post was structured as a five-step guide to creating a successful blog and wasn’t it easy to read? Livelinks’ uses this kind of structuring in most of their posts, breaking information into helpful tips and steps to dating success, like “3 Ways to Boost your Confidence Using Phone Chat“.

To sum things up with a tidy metaphor, writing a good blog is like having a good conversation. Pick up on threads, follow ideas to unexpected conclusions and engage your conversational partner (in this case, your readers!) by asking them to share their thoughts and insights in return.

A successful blog about dating is all about getting real with your readers, so don’t forget to get out there and practice what you preach…

Give Livelinks Chatline a call at 866-448-5302 to get practicing today!

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