1- Be Consistent
One common mistake that many bloggers make is trying to be too many things to too many people, in turn diluting the overall purpose of the blog and confusing their readership. There are so many bloggers out there that it can be difficult for readers to choose who to go back to. You can make that really easy for them by making sure your blog is consistent.
If your readers know what to expect from you, your tone of voice, angle and specialised knowledge and subject area then you will become front of mind for those readers who have enjoyed your content before. If that readers revisits you after some time, to find that you have totally changed direction, have a completely different niche or style of writing then you run the risk of alienating your existing or growing audience. Of course all blogs should evolve over time but be careful that you are staying true to who you are and the overall objectives of your blog.
2- Be Visual
We live in a visual world so your blog should be just as much about the visual aspect as it is about the written word. Getting a solid following from people on Instagram is another challenge for bloggers and bloggers are trying everything from how to improve their collection of images all the way through to buying cheap instagram followers to start building up their group of followers. Look into the ways that you can connect with instagram users in a visual way in order to reinforce your content with visual representatives of your blog and to start creating a group of loyal followers through this social media platform.
3- Be Interactive
Everyone wants to feel that their opinion is valid and that there are people out there that would like to listen to it. That is an important role for you as a blogger. Yes your job is to provide and share information and opinions but you should never forget to be inviting feedback and interaction from your readers. Not only will this make your readers feel valued and a part of your community but it will also provide you with valuable insight into how you continue to build on and improve your content based on what your readers enjoy and don’t enjoy. Or what they agree with and what they don’t agree with.
4- Be Social
We have touched on social media by covering the visual side with apps such as Instagram, however any successful blogger knows that there is no ignoring using a combination of different social media platforms when it comes to building up solid blog followers.Therefore see your relationship with platform such facebook, twitter and even youtube as a continual learning curve. No one gets social media right from the get-go, it is a process that you will, over time, get to understand what works and what doesn’t for your type of blog. So be patient and allow yourself to evolve as your blog develops and as your blog followers grow.