If you’re keen to be the next big thing in the world of blogging, there are some golden rules you need to follow. There are more than a million blogs out there on the World Wide Web, and only a handful hit the big time. If you want everybody to be talking about your blog, here’s some advice you may find useful.
Adopt a focus
If you’re new to blogging, think carefully about the main focus of your blog. What interests you? What are your passions? What makes you laugh or cry? There are blogs out there that cover almost every subject imaginable, and some are much more niche than others. Consider what you want to write about, and what kinds of issues you want to discuss with your readers. It’s always best to design a blog that reflects you in some way. We’re all more comfortable talking and writing about things that inspire us and subjects with which we are familiar. It’s good to try new things, but don’t lose sight of what’s important to you.
Work on the aesthetics
It doesn’t matter how brilliant your content is. If the page looks boring, dated or busy, you’re likely to lose readers before they’ve even clapped eyes on your ingenious guides, your fashion features or your words of wisdom. Aesthetics are essential. Think about the kinds of blogs you like to read, and what styles and themes you appreciate as a follower. Match the style of the blog to the content. If you’re running a business blog, you don’t want your content to be backed by bright floral wallpaper or adorned with exotic pineapple or flamingo prints. Likewise, if you’re covering fashion, you don’t want something too formal or clinical.
Once you’ve got a general theme in mind, pay attention to the layout. It can be very off-putting for a reader to be confronted with huge chunks of text, so try and include subheadings and break up text with images, infographics or video clips. Make sure you use high-quality images. You can get some great editing and enhancement apps, which will ensure your blog looks the part.
Spread the word
To be big in blogging, you need to have a following. Once your blog is up and running, it’s time to spread the word, and let people know where they can reach you, read your material, and interact with you and other friends and followers. Social media is a blogger’s best friend, as it enables you to connect with vast numbers of people at the touch of a button. Work with other bloggers, and form partnerships, which enable you to include backlinks in return for links on other blogs. Link your blog to your Facebook, Snapchat and Instagram accounts, and keep them updated. Don’t bombard your followers with information, but don’t be a stranger. Find the right balance to keep people interested and engaged.
Avoid technical hitches
Technical hitches are a blogger’s worst nightmare. When you’re trying to make it in this competitive world, even a minor glitch can set you back. Make sure you have a reliable Internet connection and consider paying for the fastest download speeds. If you’re not sure whether to stick with your current provider or change, this link may prove useful. We live in a world where the web affords us 24-hour access to information and boundaryless communication platforms, so make sure you can stay up to date when you’re out and about. You can set up alerts to keep track of activity on your blog on your phone, for example.
As a blogger, it pays to be sociable, so make sure you respond to comments and feedback and encourage open chat and debate. Make sure you’re contactable, and you have a strong presence online. If people are taking the time to read what you’ve written and respond, you should take their comments on board. Feedback can also be really useful to help you determine the direction in which you want to go. See which subjects and topics get people talking, and attract the most interest, and continue in this vein.
Don’t be afraid to be different
If you read a lot of blogs, you’ll notice that may of them cover the same range of topics. If you’re keen to stand out from the crowd, don’t be afraid to approach different subjects or go from a different angle. It’s always good to be original.