Blogging Basics: How To Get People Talking About Your Blog

by Sarah Ruhlman

When you’re putting a lot of effort into creating amusing articles and captivating content, you want people to see it, read it, and comment on it. To do this, you need to make sure that people can find your blog, and that it’s accessible. Once you’ve done this, you can focus on getting people talking and generating a buzz around your blog.

Promoting your blog

There’s no point in having an incredible blog if nobody can find it. You need to make sure that your blog is easily accessible by promoting it in the right ways. Nowadays, most of us have smartphones, tablets, or laptops, and we use a host of social media platforms. Tapping into the power of social media marketing is a great stepping stone for new bloggers. You can link your blog to your social media profiles, and use them to drive traffic. Once you’ve got new readers, encourage them to stick with you by offering a subscription service, which alerts them to new content, giveaways, and competitions. Search engine optimization can also help. If you incorporate key search terms into your posts, for example, this will hopefully attract more attention when people use search engines like Google.

Getting people talking

It’s not enough to get people to your blog. You also have to hold their attention, and try and make sure that they keep coming back. To do this, you need to make your blog visually appealing and create original content, which is relevant to your target reader. Visuals are everything when it comes to attracting followers. There’s nothing more off-putting for Internet users than passages of text and drab graphics. Images and videos tend to work really well, so intersperse text with photographs or add thumbnails to encourage readers to watch video clips from external sites or vlogs that you have filmed yourself.

Using feedback

If you have comments on your posts, make sure you use them, even if they’re negative. The feedback your readers leave will help you to determine which subjects sell, and what people want to see on the blog. Interacting also gives your blog a more human feel. Take a few minutes to read the comments and respond. Learn more about what your readers do, how they spend their time, what they want to see online, and which other blogs they follow. If you know your reader well, you can ensure that the content you produce is suitable.

Being different

There are millions of blogs out there, so how can you make sure that you offer something different? Add personal touches, communicate with your readers, and don’t recycle the same old posts over and over again. Think outside the box. And try and identify and preempt trends. Be a shepherd, rather than a sheep.

If you’re new to blogging, or you’d like to take your blog to the next level, it’s important to get people talking. You want to be the one that everyone’s chatting to their friends about and the site that’s going viral on social media. It’s not easy to make a splash in the blogging world, but hopefully, these tips will come in handy. Good luck!

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