Eyeko – For Your Eyes Only


Nothing makes a fashion statement like beautiful eyes.  I am always looking for the perfect mascara or eye shadows to pull my look together.  I have tried brand after brand of eye makeup trying to find the perfect line that enhances my eyes.  Luckily, I found Beauty Brand’s new line Eyeko, a “for your eyes only” cosmetic line known for its award-winning mascaras, eyeliners, shadows, brow products and eye treatments to its mix of prestige makeup brands.  Founded in the United Kingdom in 1999 by beauty industry veterans Max and Nina Leykind, Eyeko is a fast-growing global beauty brand sought after by celebrities and celebrity makeup artists alike.

Presenter, model and writer Alexa Chung has joined with Eyeko in 2013 as Creative Consultant in its mission to ensure that no make-up bag is without the company’s critically acclaimed vast array of targeted eye cosmetics and treatments.  Style icon Alexa works closely with the Leykinds on all aspects of the business.

“We are delighted to bring the ultra chic and highly coveted Eyeko line to our customers,” said Lisa Green, Senior Vice President of Merchandising at Beauty Brands.  “It is an exciting niche brand that is utterly on-trend yet timeless and classic.”

Eyeko mascaras will be featured during Beauty Brands Lash Bash $10.99 Annual Mascara event from October 12 – November 1.  During the event, customers can choose from more than 20 lash-loving mascaras and save up to $17.50.

“As a trusted authority and single minded brand focused on the eye makeup category, we are excited to partner with Beauty Brands bringing the best in lashes, liners and brows to their Southern and Midwestern clientele.  We look forward to introducing EyeKo as the go-to brand for eyes through Beauty Brands’ service-based model.”


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Sarah Ruhlman is the founder and editor of Sarah Scoop.com. Sarah is a lifestyle blogger, online influencer and television personality. Email sarah@sarahscoop.com to connect and work together.

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  1. Reply

    I’m constantly on the hunt for better eye products, especially mascara. I have non-existent blonde eyelashes… ugh. I’ve never heard of this brand! Will definitely give it a shot. Thanks

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