How To Start Selling Products On Your Blog

by Noemi Vallone

There are a lot of different ways to monetize your blog and if you get it right, you could make blogging your full time job. Most people start with ads on the side of the site. That’s fine and you’ll make a bit of money, but if you want your blog to be a full time business, you’ll need to find other ways of earning. Selling products through your blog is one of the best ways to do that. However, it requires a lot of work to get it started and you’ll need to dedicate a bit of time and money if you’re going to do it right. If you’re looking for new ways to monetize your blog, here’s how to get started with selling products.

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Selling Other People’s Products

Selling other people’s products is the easiest option and you should start there before you begin thinking about selling your own. There are a few different ways that you can do this. One of the most common ways is through sponsored posts and this is the main source of income for a lot of bloggers. The way that it works is that companies will pay you a fee to put reviews of their product on your blog with a link to pages where they can buy it. If you’re going to get companies to pay you for sponsored posts, the first thing that you need is a big readership. They’re not going to invest money in your blog if your posts are only reaching a handful of people. If you’re just starting out and you haven’t got a very big audience yet, you’re probably not ready to start selling through your blog. It’s better to focus on growing your readership for a while and you can start looking into sponsored posts further down the line.

If you have got a fairly big audience already and you’re trying to attract sponsors, there are a few ways to do that. There are influencer marketing services out there that will help to connect you with companies that are looking for blogs to work with. It’s a paid service but it can be a worthwhile investment if you’re serious about earning money from your blog. If you don’t want to pay for it, you just need to be proactive and start contact companies. Make sure that you’re professional while you’re doing this. Give them details of exactly how many readers you have, what growth you expect to see over the next few months, and a clear pricing structure. If you’re not approaching it like a business, they’re not going to take you seriously. You also need a page on your blog that outlines your policy and pricing for sponsored posts because some companies will approach you.

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The Amazon affiliate program is another common way that bloggers sell products through their site to make a bit of money. There are a lot of products available on the program and you simply write posts with links to the products. If people click through and buy the product, you earn a little bit of money. It’s not usually that much but it’s a good way of supplementing your income.

Those are the best ways to make money from selling other people’s products but what about selling your own?

Find Relevant Products

When you’re choosing products to sell or even creating your own product lines, it’s important that they’re relevant to your blog. You’ve already got an audience there, so consider the subject matter of your blog and which products work well with that. For example, if you post a lot of beauty tips on your blog, you should consider selling makeup products. If your blog is focused on fitness, workout gear is likely to sell. Don’t forget that you can sell services like ebooks and online training courses as well if they apply to your audience. If you just start selling random products that have no relation to your blog, your readers aren’t going to be interested in buying them.

Create Marketing Materials

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Proper marketing materials are important if you’re going to advertise your products successfully. You need things like video demonstrations, promotional pages outlining the features and benefits of the products, and good quality pictures that you can post on your blog and your social media. It’s worth using sales enablement management software so you can access these marketing materials on the go and put them out to your readers. Without good marketing materials to showcase the benefits of your products, you’re not going to convince your audience that they’re worth buying.

Payment Platforms

The payment platform that you choose for your blog is very important for a couple of reasons. Firstly, it needs to be secure so customers feel comfortable about putting their credit card details in online. If they have any concerns about the security on your payment platform, they’re probably going to think twice about buying something. Secondly, you need to make it easy for people. Customers are prone to changing their minds about online purchases quite often and it’s actually a big problem for online shops. Sometimes, this is down to a payment process that is too long and complicated. If they have to go through loads of different pages filling out lots of information, people are going to give up. So, you need a secure payment service that is quick and easy for your customers. There are a lot of different options out there so it’s best to do a bit of research and decide which ones work best for you.

Carry On Posting As Normal

This is probably the most important piece of advice. If you decide that you’re going to start selling products through your blog and make all of your posts into ads for those products, you’re just going to lose readers. People come to your blog in the first place because they like your posts, buying products is a bonus. It’s important that you don’t lose sight of that and you continue posting as you always have and include the occasional product promotion within that.

Follow these steps and you’ll be selling products on your blog in no time, and you’ll be on the way to turning it into a full time business.

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