I am a Simon Style Setter!

by Sarah Ruhlman
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I am so excited to share with everyone that I am the official Simon Style Setter for Towne East Square and Independence Center.  Read below for more information. 🙂




Local Blogger, Sarah Ruhlman of SarahScoop.com, to provide fashionable point of view to Wichita and Kansas City

Simon Property Group announces a fashionable alignment between Towne East Square and Independence Center with Kansas City blogger, Sarah Ruhlman of SarahScoop.com. Ruhlman has been tapped as a Simon Style Setter and will provide a local opinion on all things related to fashion, beauty.

The announcement of the local Style Setter is part of a nationwide rollout by Simon where over 40 style bloggers were selected from a pool of over 700 applicants to be their local Style Setters. Part of the selection process included the submission of a sample blog post which was voted on by the mall’s Facebook fans.  Shoppers can expect Style Setter posts to be packed with relevant information about current trends, shopping tips, beauty insider information, style guidance and the word on the up-to-the minute items available at Towne East Square and Independence Center. Style Setter bloggers will also occasionally participate in fashion related events at the mall including store openings and fashion shows.

”Our approach with the Style Setter program is to hyper-localize fashion content to make it most relevant to shoppers at both properties.  We look at ourselves as having a unique opportunity to be content curators,” said Jacque Ellis, vice president of corporate special events, Simon Property Group. “You will see this content integrated across Simon’s digital assets.  This program also reinforces Simon’s commitment to fashion & style.”

When she’s not shopping for the season’s latest trends or hoarding shoes, Sarah can be found sharing the latest fashion scoop with readers. With a keen sense of individual style, Sarah’s blog, which features on-trend fashion tips, style pairings and more, is updated regularly so readers can always be in the know about the latest fashion trends and how to incorporate the styles into their wardrobes confidently.

“I could not be more thrilled with the Style Setter recognition and to be aligned with both Towne East Square and Independence Center,” said Sarah Ruhlman of SarahScoop.com. “There is a great appetite in both of these areas for trend based updates, tips and retailer information and I look forward to being a reliable resource.”

Check out Sarah’s blog at http://stylesetter.simon.com/blog/sarah-scoop.

About Towne East Square

Towne East Square is the largest retail shopping destination in Kansas anchored by Dillard’s, Von Maur, jcpenney and Sears. This fashionable center offers a variety of shopping options with more than 125 popular retail stores such as Coach, The Limited, Vera Bradley, Forever 21, Express, Abercrombie & Fitch and Victoria’s Secret. In addition, shoppers enjoy a variety of delicious dining options like BJ’s Restaurant & Brewhouse, Noodles & Co., Charley’s Philly Steaks and more. Towne East Square is conveniently located at 7700 E. Kellogg Drive in Wichita, Kansas. For additional information, please contact Towne East Square at (316) 686-3341 or visit www.simon.com/mall/towne-east-square, www.facebook.com/TowneEastSquare or



About Independence Center

Independence Center is Kansas City, Missouri’s leading shopping mall with more than 130 popular retail stores such as Macy’s, Dillard’s and Sears, Forever 21, Sephora, Coach, Express, Victoria’s Secret and Old Navy. Shoppers enjoy its open-air lifestyle component with more stores, as well as delicious eateries like Applebee’s and Noodles and Company, and the area’s largest indoor children’s play area with a full-size carousel. Independence Center is located at 18801 E. 39th Street South in Independence, Missouri. For additional information, please contact Independence Center at (816) 795-8600 or visit www.simon.com/mall/independence-center, www.facebook.com/IndependenceCenter or www.twitter.com/IndependencMall.

About Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

I hope you will follow along with me on this fun journey. 🙂 Have any trends you’d like me to blog about? Leave me a comment below!

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