Nicolas Ghesquiere of Balenciaga has recently unveiled the highly anticipated ad campaign for his latest fragrance, “Florabotanica,” starring Twilight actress Kristen Stewart. Wearing perfume was a whole new concept for the self-proclaimed tomboy who had never worn perfume before appearing in the ad. She told Women’s Wear Daily that she was glad she really liked the scent.
She joins the ranks of previous Balenciaga girls like Jennifer Connelly and Charlotte Gainsbourg as the newest face for the label. In their bold new ad shot by the renowned fashion photographer, Steven Meisel, Stewart wears a structured orange floral-print mini dress from the designer’s 2008 spring collection.
Stewart is the perfect fresh young face for their 3rd fragrance, which has a modern and fun feel to it. Unlike the standard ‘sexy’ perfume ad, the designer wanted Stewart to give off her signature moody stare. She told WWD of the ad, “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’” And comfort is key for the actress, who is fond of pairing her converse with couture when making red carpet appearances.
Back in January when she was first chosen as the face for the new perfume, she called the Spanish brand “just cool.” “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga,” she said. “I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived.”
The fragrance, which will be available in stores this September, includes notes of vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord. “There is something natural about it,” Stewart explains, “It’s very alive. I think that as a young person wearing it—considering that I’ve never worn a scent—it kind of puts you on this level of, like, ‘Whoa, check me out.”
Photo via Balenciaga