From 2016 to 2021, the US has continually recorded an annual 3.3% increased demand for cooking classes. If this statistic is anything to go by, then there is more potential in the field. Establishing a cooking class can be exciting and fulfilling, and business growth can be assured if your operations and preparations go according to plan. Furthermore, your success will depend on the set budget, experience level, and passion. Here are some considerations if you intend to start a cooking class business.
- Choose a catchy name and register it
Believe it or not, the catchiness of a business name often contributes to how often people can remember it. An easy-to-recollect name can become an identifiable brand that sells the business. It also contributes quite significantly to how people feel compelled to become a part of it. Therefore, consider using one that is easy to spell and has prospects for business growth in choosing a name. It is necessary to go with a business name that grows with the brand without causing the need to change it in the future.
For example, if you thought of a name for your business while vacationing in Japan, it might not be a great idea to call it ‘Ashley’s Japanese Cooking.’ What happens when you relocate to your home country? Unless the cooking method employed emphasizes Japanese cuisine, you may want to think harder on a brand name that sells into the future.
Moreover, it helps if the name chosen for the cooking class business is the same as your domain description. As soon as you’re sure about the selection, it would be wise to register it to avoid losing it to another person or business.
- Have an advertising and marketing plan
Indeed, your cooking class business will not operate in the dark. Undoubtedly, you will need people to sign up to participate in the culinary lessons you offer. To reach out to as many people as possible, you need a marketing and publicity plan. First of all, you can start with a free online brochure maker. This software allows you to package your business content in a digital catalog displayed on your website and other online platforms.
Secondly, it would be an excellent idea to publicize your class on social media. Therefore, it would be ideal to set up accounts if you’re not on social media already. Even better, you can set new and separate social media accounts for your cooking class business. That adds a touch of professionalism to your establishment. Even more exciting is the fact that 82% of the US population has active social media accounts. This makes it possible to have an expansive reach.
- Sort out business licenses and permits in advance
In most cases, a general business operation license is needed to commence business. However, depending on the state you’re in, it may be mandatory to have food-related permits. This is particularly necessary if the cooking class is done in your home. On the other hand, if your mode of operation is to offer cooking classes in clients’ homes, the local authority may not find it necessary to issue specific permits.
You would have to consider your state to find out what the requirements are. As a tip, try applying for your business license ahead of time to cater to possible processing delays that could arise.