No matter how much money you have to spend on marketing, the most critical factor of an e-commerce business is your conversion rate. If people aren’t buying what you’re selling, then it doesn’t matter if they are coming to your website or not. This post will help improve your conversion rates by providing four tips for improving sales. These strategies are based on past research and experience with e-commerce businesses.
1 Outsource digital marketing
A business can’t be good at everything, so outsource your digital marketing to someone who specializes in it and is excellent at what they do. Digital marketers have more resources than you do for SEO, social media advertising, and other forms of cheap or free online advertising that leads people back to your website. They also know how Google ranks websites based on keywords and the structure of URLs, which means more targeted traffic coming into your site from search engines like Google for specific key terms related to the product(s) you sell. That’s why hiring an outsourced service will create better results for less money than trying DIY methods yourself (like using WordPress plugins). You’ll get more customers without spending as much money.
2 Use reliable merchant services for e-commerce
If you’re not making payments on your website, then you’re losing sales. Not all merchant services are created equal, so it’s essential to do your research and find reliable and low or no fees. There are a lot of merchant service companies out there, but only a few of them have the features and benefits that small businesses need for online payment solutions. For example, some merchant services don’t offer recurring billing, which can be helpful for subscription-based products/services. Instead, they charge high rates per transaction or monthly membership fees, or they make it challenging to process refunds (which can often happen with e-commerce). Find a merchant service that is easy to use and doesn’t nickel-and-dime you with hidden fees.
3 Offer superior customer service
You can have the best product(s), and sales funnel in place, but if customers aren’t satisfied with what they receive when they buy from you, then there’s no point. If someone orders something that doesn’t fit or is defective, it needs to be exchanged for another size/item as soon as possible, so the customer feels like their concerns are being addressed quickly. Customers who feel taken care of tend to come back more often than those who don’t, which means better business for your e-commerce website over time. Improve conversion rates by offering free samples! People will want to know how a particular product works before buying it (i.e., makeup sampling), so give them one at little cost to yourself and see an increase in sales.
4 Ensure your website security is on par
People are reluctant to give their personal information (especially credit card numbers) to websites that don’t seem legitimate. One way to ensure your website is seen as credible and safe is to have a security seal on your page. This tells browsers that the site has been checked by an independent third-party company and meets specific safety standards. In addition, make sure all of your pages are encrypted with SSL (Secure Socket Layer). When shopping online, people look for the little green lock in the browser bar, which indicates that the page is secure. If your website doesn’t have this, you’re losing sales because customers will go elsewhere out of fear of having their information stolen.
These are four ways to improve your e-commerce business sales. By outsourcing digital marketing, using reliable merchant services, offering superior customer service, and ensuring website security, you’ll be able to compete with the big boys and increase your revenue in no time!