5 Cost-Effective Cruelty Free Cosmetic Companies

When applying everyday make-up you assume that it is safe, unaware that your tinted face cream was tested on a small, fluffy rabbit before appearing on the store shelf and then in your make-up bag. The U.S. Food and Drug Administration (FDA) encourages appropriate testing of cosmetics to ensure the safety of the products. Although animal testing is not required by the FDA, it is still a popular among many cosmetic companies.

The pristine and glamorous facade of these make-up companies can blind consumers to unnecessary testing of chemicals on small animals, such as mice and rabbits. Whether or not you consider animal testing unethical, consider this: if your make-up first had to be tested an a bunny to see if it would cause harm, do you really want to be putting those chemicals on your face? If your answer is no, here are some companies that provide cruelty free cosmetics:


Eyes. Lips. Face. (or e.l.f.) provides a wide range of affordable, cruelty free make-up. With prices for most items falling between $2 to $12, there’s no question about it affordability.  E.L.F.’s products range from face cream, eye shadow, tinted lip gloss, make-up brushes, and more. Available at most grocery and drug stores, E.L.F. provides quality cosmetics while allowing you to be a conscious consumer without hurting your wallet.


You can find Milani in most drug stores like Target, Walmart, or Walgreen’s.  Most items are around $10 and some vegan options are available. Boasting a diverse product line complete with foundation, contouring and highlighting kits, nail polish, and lip treatments, this brand has it all. Milani is a certified by both PETA and The Leaping Bunny as cruelty free.



Boasting 100% vegan and cruelty free products, Pacifica offers high quality cosmetics. Additionally, Pacifica expands it conscientiousness beyond the treatment of animals by using recyclable packaging in order to reduce its environmental impact. Pacifica products are sold at Target for approximately $5 to $20.

Urban Decay

Dedicated to providing customers with products free of animal testing, Urban Decay is certified by PETA and the Leaping Bunny Program as a cruelty free company. Not only does this company promise cruelty free products, but it also guarantees products without any animal byproduct. Urban Decay’s quality products generally range from $6 to $35.

Wet n Wild

Wet n Wild proudly displays PETA’s “Beauty without Bunnies” symbol on its website. This company also offers many vegan products and has never tested on animals. Found in most beauty aisles, with prices ranging from 0.99 cents to $10, you can keep a clear conscious while purchasing Wet n Wild products that are both affordable and safe for animals.

Cruelty free products are better for animals, our skin, and the environment.  These inexpensive alternatives are great options for the girl who’s environmentally friendly and budget conscious. For more cruelty free beauty products, check out PETA’s full list of companies that don’t test on animals.

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