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Ideas To Help You Start Your Own Jewelry Business

If you love making jewelry, starting your own jewelry business could be a great way for you to make a living from something you feel passionately about. The great thing about a business like this is that you can start part time if you like. Here are some ideas that could help you to get your jewelry business started!


Make The Type Of Jewelry You Like Best

Make sure you make the type of jewelry that you like best. Of course you need to take what people want into account if you’re going to make money out of it, but you need to like what you’re doing. When you’re passionate about it, it’ll show through in your designs. Have a look at the different kinds of jewelry and experiment to see which kind you like the most.

Think Of A Creative Name For Your Business

The name of your business will say something about it before people buy from you or look at your products. It’s your chance to start giving your business a personality right from the get go. Thinking of a business name can be tough, so start off by brainstorming lots of different ideas, no matter how silly they seem. Think of words that you like the sound of and put them together to see how they sound. Just make sure that whatever you come up with won’t limit your business. For instance ‘Lucy’s Rings’. What if one day you decide you want to make necklaces too? What if you stop making rings altogether? Make sure you’re smart and choose a name that will grow as your business grows. You should love it; you’re going to be talking about it and telling people it for a long time if you’re successful!

Create Your Own Website

By making your own website, you can start selling your products online. You can design the site to represent your brand in any way you like. However, you do need to make sure that it’s simple enough for your customers to use. They should be able to find the information they need easily, order easily, and ask questions easily. The easier you make the whole process for them, the more chance you have of them buying from you. There’s so much to think about when it comes to creating a website. Your content, branding, and things like that are really important.

Use Social Media

Social media is being utilised by businesses all over the world to make an impact. You can use sites like Instagram, Facebook, and Twitter to show off your creations and interact with customers. If you’re consistent with the way you use social media, you can get a large following.

Use Selling Sites

Selling sites like eBay, Etsy, and Depop are all good for selling jewelry. There are a few others you can use too, and some people even use these sites for their business alone. Some think it’s easier than selling in person, as you don’t need lots of different designs to take to fairs and shows. There’s no reason you can’t do a bit of everything. It’s whatever works for you and makes you happy!

Make Marketing Materials

You need marketing materials if you plan on selling your designs. Making amazing designs is one thing, but you need to market them if you’re going to get anywhere with them. You’ll need business cards, boxes for your designs, things that will bring the whole package together and help people to spread the word about what you do. Take your time with your marketing materials and make sure they match your brand!

Attend Arts And Craft Fairs

Arts and crafts fairs are perfect for selling in person, making connections and making instant cash. You never know who you might meet at these fairs; they can be lucrative opportunities for jewelry designers. They are good for people just starting out too, as you will get a good idea of what sells and what doesn’t. You can also assess how people choose designs, and build up a ready made client base before you go online.

Sell At Markets

Selling at markets is great for the exact same reasons as selling at arts and craft fairs. There are thousands you can choose from!

Get Feedback

Getting feedback from clients is important. You’ll get a good idea of what they like and don’t like when you sell in person, but asking for reviews and feedback is good too. If you’re going to make a business out of your designs, you really need to know what they think!

Take Classes And Workshops All The Time

You shouldn’t just stay where you are, even if it’s worked really well for you so far. You run the risk of turning stagnant. Take classes and workshops all the time to improve your skills and learn new things. Not just creative workshops either, but business workshops so you know how to run it properly.

Study Your Target Market

Who do you want to sell to? Who is your target market? Study them carefully and work out what they want. Knowing exactly who your target market is and what they want is one of the most important things of starting any business.

Focus On The Other Aspects Of Business

Make sure you focus on the other aspects of business. As you’ll likely be starting out alone, you’ll have no choice but to focus on things like accounting, finances, and other important parts of business. You need to pay just as much attention to things like this as you do your designs and making cool stuff. It can’t all be designing and fun 24/7, until you get off the ground and can hire staff anyway!  

Assess The Competition

Assessing the competition is important; you never want to be a second rate version of another jewelry company. You don’t want to copy them, steal their designs, or do anything too similar to what they’re doing. You do, however, need to have an idea of where you fit in. Will you create silver jewelry like Elf-925 sterling silver jewelry and put your own spin on it? Or will you make something that’s never been done before?

Come Up With A Unique Selling Point

Not only do you need to know where you fit in, you need to know how to differentiate yourself too. You need a unique selling point so that your jewelry is the first choice of your market, and nobody else. Do plenty of research and learn as much as you can in order to accurately describe what you’re selling.

Start Off Small

Don’t worry about growing your business to ridiculous proportions right away. Start off small and take baby steps in the right direction to get to where you want to go. It can all seem quite daunting, but you only have to do one thing at a time to get to where you want to be.

Know The Legal Requirements And Implications

Of course there are some things that aren’t too fun when starting your own business. You need to know the legal requirements and implications of it in your area for a start. What licenses and insurance will you be required to have? Being clued up on everything is so important!

Hopefully these ideas have helped you work out how you’re going to start your business and grow it so that you’re happy with it. If this is something you love to do, make sure you go for it!

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Mellisa Ben

Monday 28th of September 2020

Hey, great content on starting a jewelry business. Marketing is very important for the success of a business. Using digital business cards in marketing strategy can bring you a great amount of customers and referrals. Keep sharing such informational posts!


Tuesday 11th of July 2017

Cool Compiled blog post that would be a resource for Jewelry Startups, Keep up the good work and keep sharing.


Tuesday 7th of June 2016

I have tried to do my own jewelry but I was not good at it. Think I should read this before I stared that project.

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