From reality TV to bonafide billionaire, it’s certainly been a fascinating journey for Kim Kardashian. And while the amount of success she has had in business may not have been predicted, there were certainly a lot of indicators along the way!
The undisputed Queen of marketing and branding, from apps to Kim Kardashian’s clothing brand with her latest venture SKIMS, her young but eventful life has certainly seen its fair share of ups and downs.
But what truly matters is how a business person learns from their mistakes and comes back even stronger. And when it comes to doing that, there’s no one better! Here are some of Kim Kardashian’s biggest accomplishments in life and in business.
Putting her law training to good use to help others
Kim’s love of justice and law has seen her seek out several cases to help with over the years. In 2017, she campaigned for the release of a 64-year-old great-grandmother, who was serving a life sentence for a nonviolent drug offense (despite this being her very first offense). She even took her plea to the White House and discussed it with President Trump, who granted her request.
This huge legal win led to more initiatives for Kardashian, who is a huge supporter of prison reform opportunities and is always advocating for ways to help reformed prisoners gain employment once released.
Over a decade of branding and business acumen
Kim’s first business was actually a humble eBay store many years ago, and let it never be said that she sat back and took the easy approach to be a celebrity. Instead of simply letting reality tv define her, she chose to use that platform to define herself.
Through hard work, networking, and some smart business ventures, she was able to achieve success through fragrances (Kim Kardashian Eau De Parfum), beauty branded cosmetics (KKW Beauty), and 2009’s fashion subscription brand ShoeDazzle to name just a few. Her Instagram posts and fan engagement online are the perfect blend of entrepreneurial intelligence and glamour, formulating a great personal brand that’s adaptable and easily reinvented when it’s time to shake things up a bit!
Achieving her billionaire status
The incredible success and acclaim that her SKIMS brand has provided for her led to Kim becoming a legitimate billionaire, further cementing her reputation as a business force to be reckoned with.
By understanding the need for body positivity, and pushing a proud message of inclusivity, her range of shapewear has been welcomed by women of all shapes and sizes, redefining what it means to be beautiful and love your body in the modern world.
Influencing a new generation of women to achieve their goals
Despite all of this critical and financial success pales in comparison to what her biggest accomplishment is - showing women around the world that there are no limits to what you can achieve if you set your mind to it.
By refusing to adhere to repressive size standards in her clothing venture, and by giving women more options for feeling beautiful while maintaining a business mind, this just might be Kim’s greatest achievement!
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