Gucci is an Italian fashion company that was founded in 1921. Both the newer Gucci bags and vintage Gucci bags are considered iconic to the fashion industry and public at large.
Moreover, watch out for is poor stitching. Gucci purses are known for their impeccable stitching, so if you see any loose threads or crooked lines, it is likely a fake bag.
On the exterior of the bag, there is sometimes a double G logo, standing for Guccio Gucci, the founder of Gucci. The left g crosses over the right g to replicate the look of bracelet links, which represents luxury.
On the inside of the bag, there is a leather tag with a trademark symbol, the Gucci logo in all uppercase letters, and the phrase “made in italy” underneath the logo in lowercase letters.
The leather tag on the inside of the bag should also have two serial numbers on the back; the style number and supplier code. The serial numbers are in two rows with 10 to 13 numbers.
Gucci products come with a controllato card, that verifies that the product went through a quality check. The word Gucci should be in capital letters and centered. The word controllato should be in lowercase letters a single space below it.
Finally, the best way to tell if you're buying an authentic bag is by the dealer. Authorized dealers are stores that have been officially licensed by Gucci to sell their products.